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Hey lift system - An online platform connecting people for city communte.

Hypothesis

Creating an online platform designed to facilitate ride-sharing for daily commutes. This platform would allow individuals to offer lifts to others travelling on the same route at a specified time, in exchange for a monetary contribution. Here's a detailed breakdown

This hypothesis aims to address the growing need for cost-effective, sustainable commuting options while leveraging the underutilized capacity of personal vehicles.

Core Concept

The platform connects drivers who have available seats in their vehicles with passengers looking for a convenient, cost-effective way to commute.

Both parties benefit: drivers offset their travel cost, and passengers gain access to a more comfortable and potentially quicker commute.

Core Concept

The platform connects drivers who have available seats in their vehicles with passengers looking for a convenient, cost-effective way to commute.

Both parties benefit: drivers offset their travel cost, and passengers gain access to a more comfortable and potentially quicker commute.

Value Proposition

For Drivers: An opportunity to earn remuneration by utilizing empty seats in their vehicles.

For Passengers: A more personalized and potentially time-saving alternative to traditional public transport.

Value Proposition

For Drivers: An opportunity to earn remuneration by utilizing empty seats in their vehicles.

For Passengers: A more personalized and potentially time-saving alternative to traditional public transport.

Benefits

Convenience: Simplifies daily commutes for both parties.
Cost-Effectiveness: Reduces individual commuting expenses.
Sustainability: Encourages carpooling, reducing the number of vehicles on the road and lowering carbon emissions.

Benefits

Convenience: Simplifies daily commutes for both parties.
Cost-Effectiveness: Reduces individual commuting expenses.
Sustainability: Encourages carpooling, reducing the number of vehicles on the road and lowering carbon emissions.

Assumptions to Validate

People are willing to share rides with strangers for financial benefit.

There is enough overlap in routes and timings to sustain the platform.

Safety concerns can be addressed effectively to build trust between users.

Assumptions to Validate

People are willing to share rides with strangers for financial benefit.

There is enough overlap in routes and timings to sustain the platform.

Safety concerns can be addressed effectively to build trust between users.

Potential Challenges

Ensuring safety and trust through features like user verification and ratings.
Managing route mismatches and no-shows.
Adhering to local regulations related to ride-sharing and remuneration.

Potential Challenges

Ensuring safety and trust through features like user verification and ratings.
Managing route mismatches and no-shows.
Adhering to local regulations related to ride-sharing and remuneration.

Functionality

Drivers post details about their daily routes, timings, and seat availability.
Passengers search for routes matching their commute needs and book a seat.
Payment is facilitated securely through the platform.

Functionality

Drivers post details about their daily routes, timings, and seat availability.
Passengers search for routes matching their commute needs and book a seat.
Payment is facilitated securely through the platform.

What is Hey?

It enables people to catch rides from others nearby—particularly useful in cities with limited public transport—by creating a widespread, reliable network with shorter wait times thanks to a broad user presence.

"A person-to-person commute service creating an affordable alternative to conventional mode of transport".

Problem

During my problem space research, I discovered that despite the availability of various transportation services, they still struggle to meet the needs of a large population—particularly on digital platforms.

Online cab services like Ola, Uber, Meru, and Rapido are present in most cities, yet they often fall short in addressing the overall demand.

Journey Mapping

Mapping the commuter journey reveals key issues and pain points with online cab services, which in turn impact the decision-making process.

Following are the experience maps which highlights the issues related with the online cab and local public transports.

Journey phase

Travel to a destination

Reach to a nearby/far-off spot

Wait for the transport

Get a ride

Ride commenced

Multiple stoppage

Destination reached

Goals

Travel to a destination

Getting a ride quickly

Fair charges

Minimum Stoppage

Reach destination on time

Pains

Walking to a spot

Reaching the spot on time

Waiting for the ride

Over charges

Reckless driving

Overloading of passengers

Change issue during payments

Journey Map 01 - Captures the experience of a user using local transport for commute.

Journey phase

Travel to a destination

Reach to a nearby/far-off spot

Wait for the transport

Get a ride

Ride commenced

Multiple stoppage

Destination reached

Goals

Travel to a destination

Getting a ride quickly

Reliability

Reach destination on time

Pains

Searching between multiple apps

Less or no availability of rides nearby

Ride’s proximity

Rides taking longer time to reach

Ride cancellation by the drivers

Fluctuating ride rates

Change of payment methods

Journey Map 02 - Captures the experience of a user using online cab for commute.

Personas

Understanding the diverse experiences and needs of these commuters is essential for designing effective transportation solutions.

The following personas represent three distinct profiles of job professionals who commute daily using personal transport, each with unique pain points, expectations, and goals.

The following personas represent two distinct profiles of job professionals who commute daily using personal transport, each with unique pain points, expectations, and goals.

Vishnu Narayan

Age 36

Project Manager

An IT employee commuting daily to office using personal vehicle through conjunctions and 60 minutes drive (one-way).

Goal

Vishnu Narayan uses his own car to commute daily. He is trying to minimize financial burden of increasing fuel prices and maintenance cost. While he enjoy using his drive.

Expectations

Improved traffic flow and reduced congestion.

Affordable and convenient parking facilities.

Better fuel efficiency to lower commuting costs.

Access to real-time traffic updates and alternative routes.

Pain Points

High fuel and maintenance costs.

Heavy traffic congestion during rush hours.

Stress and fatigue from long daily drives.

Limited and expensive parking options near the office.

Manya Tripathi

Age 21

Commerce student

A college student using bicycle to commute to college as well as within city.

Goal

She uses bicycle to commute to college. However, sometimes the delay in routine lead to delayed attendance as well as any damage to primary mode of transport leads to overall setback.

Expectations

Maintain her physical fitness.

Secure & pleasant commute experience.

Affordable and reliable alternative in case of setbacks.

Compensating to the schedule which isn’t possible with bicycle.

Pain Points

Lack of dedicated bike lanes.

Safety issues for the bicycle riders.

Pacing up the bicycle in case of delays.

Difficulty in keeping up with time in case of any mishappening.

Vishnu Narayan

Age 36

Project Manager

An IT employee commuting daily to office using personal vehicle through conjunctions and 60 minutes drive (one-way).

Goal

Vishnu Narayan uses his own car to commute daily. He is trying to minimize financial burden of increasing fuel prices and maintenance cost. While he enjoy using his drive.

Pain Points

High fuel and maintenance costs.

Heavy traffic congestion during rush hours.

Stress and fatigue from long daily drives.

Limited and expensive parking options near the office.

Expectations

Improved traffic flow and reduced congestion.

Affordable and convenient parking facilities.

Better fuel efficiency to lower commuting costs.

Access to real-time traffic updates and alternative routes.

Manya Tripathi

Age 21

Commerce student

A college student using bicycle to commute to college as well as within city.

Goal

She uses bicycle to commute to college. However, sometimes the delay in routine lead to delayed attendance as well as any damage to primary mode of transport leads to overall setback.

Pain Points

Lack of dedicated bike lanes

Safety issues for the bicycle riders.

Pacing up the bicycle in case of delays.

Difficulty in keeping up with time in case of any mishappening.

Expectations

Maintain her physical fitness

Secure & pleasant commute experience

Affordable and reliable alternative in case of setbacks.

Compensating to the schedule which isn’t possible with bicycle.

Competitive Analysis

Competitve analysis helped me in understanding the service and the extent of those services offered by the current player in the market.

Sketches

To transform an idea of the solution, initial iterations were sketched out with pencil, paper and Rubber (a lot of it).

These sketches were inspired by multiple applications specially online cab applications.

Wireframes

Moved on with wire frame to improve the initial design and aesthetics. These sketches were inspired by multiple applications specially online cab applications.